The Fast 800: TV Campaign

Dr Michael Mosley is a respected journalist and TV presenter who has put his body through some mega challenges in the name of science! Along the way he founded a business that helps people change the way they eat for the better, after a health scare of his own. Why am I banging on about all of this? Because, honestly, I've never been that interested in doing work for a 'diet brand', but the doctor is pretty compelling. Conceiving this spot, I reached deep into the research, and interviewed a lot of people who have tried all kinds of fad diets only to discover that short term fixes are pretty useless. We made a series of TV ads and content for The Fast 800 featuring insights from people who have genuinely changed their lives by changing their relationship with food entirely. It was an emotional journey, and a fun project. The campaign has been really well received and sign ups are up - should get the results soon...