Samsung wanted a campaign to make the brand more human and more loved, and show how their technology can help real people achieve amazing things.
So we made a TV show, about 4 young creatives working with famous mentors. No, it was nothing like X-factor. This was a genuine mentorship, packaged up with Samsung technology to power ambition. By recruiting our youngsters through Facebook we first garnered a following online, which then translated to a broad audience of families all over the country watching our Sky One TV series, The Ones To Watch, in their living rooms on Sunday nights.
The show was watched by 1.3 million people, with online
content watched by 2.4 million people, and Facebook content liked and shared 3.7 million times.
Best of all, we helped 4 young
talents launch their creative careers. Pretty cool.
