New job, day one, first brief, two weeks to knock out a concept for a John Lewis window display across 42 stores promoting Samsung's mobile devices.
Our idea was to explore how British icons from history would use Samsung smart devices were they alive today. After some research and role play, we focussed on Hitchcock - two biopics about him were due out that month, making him a hot topic. So we got to work with some mad props and rolled that thing out across the country.
