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Samsung: 15-Second Film Festival

"Sooooo... we have a massive Samsung screen at Piccadilly Circus. Can you do something 'feel good' with it?"

Introducing: 15-SECOND FILMS – a very, very short film festival.

Instagram was brand shiny new. 1000 Instagrammers entered. Every single 15-second film submitted got screened. 5 winners were invited to attend a glitzy VIP screening of their film from the balcony of a flash hotel room, bang opposite the big screen at Piccadilly Circus in London. Samsung made it an annual event. Feel good indeed.