Samaritans X Brighton & Hove Albion: Viral Film

Every now and then, a piece of work breaks out and becomes something bigger. When I wrote ‘Kick Off The Conversation’ for the Samaritans and BHA FC, the goal was simple: get men talking and help prevent suicide.

What happened next was extraordinary.

Over 5 million views across platforms within days.
National & local airtime on Roman Kemp’s Sky Sports show and BBC news.
Thousands of comments from men saying it helped them
Shared & praised by Richard Osman, Zoe Ball, James Corden, Suzi Ruffell, Susanna Reid, Vernon Kay among others
Press coverage across major titles including football pages, news outlets, and mental health columns: David Reviews, Ad Age, Social Samosa, shots , The Canary, PRmoment, Creative Moment, The Argus and more...

Massive love to the BHAFC fans, cast, crew, and partners who helped make this important film, shot locally in Brighton, delivered overnight, and made with belief and empathy.

In a game built on passion, sometimes the quietest words can save a life.