Krispy Kreme: Social Campaign

There's a special hour every day in Krispy Kreme theatre stores across the country, when customers can get a hot date with a freshly baked still warm Original Glazed Doughnut - Hotlight Hour. To help launch the experience, we developed a series of social teasers and short films featuring vivid colouramas, slow motion footage, confetti cannons, and the joyous faces of people becoming one with a Hotlight Original Glazed. Scrumptious.