Converse: Spec Social Project

This was spec work for Converse and involved creating a cute pictorial alphabet using converse sneakers. The insight was that a lot of people like to re-pin Converse pics so this is an idea for how to launch the Converse Pinterest account. People can re-pin the letters to create Converse words and messages. We also created a series of draft stop frame animations to show people the different styles of lace tying, jumping on a popular fashion trend.