A humorous global TV campaign subverting the standard male grooming category clichés. Rooted in discovery through friends, the ads encourage men to care for their skin by dramatising the moment they might come across new products in a mate’s bathroom - with a surprise ending!
We banned shirtless models, delicate face splashes, and ‘science bit’ tropes, instead portraying an alternative and perhaps truer reflection of men and what lives in their bathroom cabinets.
The aim was to get Bulldog Skincare on men's radars, the results included 28% uplift in brand consideration and 27% uplift in purchase intent. And the dog wasn't so bad to work with, so bonus.