Binance: Metaverse Reality Series

Bit of a bonkers one. I developed a series format for the world's biggest bitcoin exchange, Binance. Not for TV, though. For the Metaverse. In fact, it was the first ever reality show in the Metaverse. I know. A reality show in the Metaverse. Let it sink in. The basic premise was a game show where real start ups pitch to a panel of industry experts in front of a live audience. Think Dragon's Den on shrooms. Everyone on camera - competitors, judges, studios audience, and the host, Justin Bratton  off of Asia's Got Talent - took part in real time across 6 eps, but appeared in the form of unique avatars within the Metaverse. I did the format concept, the title, the casting, the writing, and worked as part of a 300-strong cohort of planners, developers, TV experts, and makers across London, Singapore, and Beijing for 5 months getting the series ready. It streamed live and on demand across North America, Asia, and EMEA to great applause, Literally and virtually. I learned a lot and laughed a lot and loved the whole weird and wonderful experience.