Ballantine's is Europe's top whiskey brand, but with a younger and more progressive attitude than most others. Music is a space in which the brand can connect with its audience in an authentic way. This campaign was about being relevant and amplifying the brand's cultural stake in supporting the music scene.
'music born from passion, not compromise... music that creates connections beyond borders, barriers, and stereotypes'
Working with sister agency Gravity Road, we made a fresh and eclectic anthem film and a series of documentaries, one for each market, taking a deeper dive into niche 'True Music' scenes.